Search Engine Marketing, or SEM for short,
and Banner Ads are two ways to harness the power of the web.
SEM is
Pay-Per-Click advertising.
Meaning, you create ads for a particular search engine. Then,
based on how much you are willing to spend, and the relevence
of your content to a searcher's keyword search, your ad can
appear either at the top of the search page or on the side
of the page. Learn more, by clicking the link on right.
Banner Ads
are the image based, motion ads appearing on most websites. They
are strategically placed on web sites and their particular pages relevent, to a
viewer's interest. You see a lot of banner ads on news websites and on web-based email sites.
To see some examples and learn a little more, click the link on the right.
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